May 19

If you’re like many iPhone users, you don’t need an unlimited data plan.  With Wi-Fi access popping up in more and more places, the data that comes in over the EDGE or 3G network may not be something you use a lot of.  If a new rumor turns out to be true, AT&T Mobility may announce a new $20 limited plan alongside the new iPhone in June.

BusinessWeek is reporting that AT&T is considering such a move, and we think it’s a great idea.  In the current recession, anything Apple or AT&T can do to cut the costs of owning an iPhone would be a smart move, not only to earn good will from current users (assuming that’s a goal), but to attract new users who are put off by the ongoing costs of iPhone ownership.  Wireless industry consultant Chetan Sharma believes that cutting costs “could boost AT&T’s iPhone subscriber additions by 20% to 25%.”

There are also some indications that one of the new iPhone options slated for the summer could be a $99 or $150 model, with less storage or omitted features.  The up-front cost reduction, coupled with a lower monthly cost could increase the iPhone’s market share significantly.

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